Product brands in a variety of verticals often manage their global distribution with only a very partial visibility into what's actually happening in the field, in terms of sales and customer engagement. They also have very limited ways to collaborate with distributors, retailers in serving the final customer.
As a result, global product brands face a number of hard challenges:
- Not being able to meet the critical need for new forms of customer engagement given today's demanding service expectations.
- Non-optimized production and sales to brand distributors, which inevitably leads to unsold inventory.
- Non-optimized marketing campaigns, which make it harder for brands to compete effectively in crowded industries.
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